Using Muslimahs to Sell Stuff: A Panel Discussion on the Commercialization of the Hijab

March 26, 2018

7 Hart House Circle, Toronto, M5S3H3, ON, Canada

Event Description

“Using Muslimahs to Sell Stuff”: A Panel Discussion on the Commercialization of the Hijab

When: Monday, March 26, 6:00-8:00pm
Where: Debates Room, 2nd floor, Hart House (accessible West entrance ramp off Tower Road)
Featuring: Hoda Katebi, Eman Idil Bare, Shelina Kassam

This event is free and open to the public! Please RSVP online here

Light refreshments will be provided.
If you require any accessibility accommodations, please email Naima at

Connect with this event on Facebook here


Numerous mainstream corporations, including, but not limited to, H&M, Pepsi, L’Oreal, Nike, Barbie and Dolce & Gabbana, have recently been incorporating Muslim women, specifically those who wear the hijab, in their diversity marketing strategies. While this has largely been applauded and described as a “sign of respect”, “progress”, and “validation” for Muslim women, many have questioned the exclusiveness of this imagined ‘Muslim woman’ image, and have highlighted the underlying corporate interests. We hope to build on these conversations by creating space to cultivate a critical discussion on this topic.

Join us on Monday, March 26th for a panel discussion, featuring Hoda Katebi, Eman Idil Bare, and Shelina Kassam, to consider the commercialization of the hijab, the politics of representation, and how they are entangled with forces of capitalism, racism, (settler-) colonialism, nationalism and imperialism.

Artwork by some super talented local Muslimah artists will also be in display at the venue, in reclamation of our narratives, voices, and identities. Artists TBA.

We thank Tasbeeh Herwees, whose article, written following the release of the Kendall Jenner Pepsi ad, inspired the title of this event. To read the full article, click here

This event is organized by the Multi-Faith Centre (MFC), the Muslim Students’ Association (MSA), the Black Students’ Association (BSA), and the Anti-Racism and Cultural Diversity Office (ARCDO).

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